Marketing

Magazine articles on marketing on the internet.

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InternetNews March 9, 2004 Janis Mara	Interactive Leads 2003 Ad Recovery, Report Says Advertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR.
InternetNews March 5, 2004 Ron Miller	First Can Spam Suit Filed BobVila.com comes under fire in the first lawsuit filed under the federal anti-spam law.
Inc. March 2004 Kevin Ferguson	Reinventing The Powerpoint New tech tools to liven your tired old PowerPoint presentations and give your online marketing efforts a boost.
InternetNews March 2, 2004 Robyn Greenspan	Online Ads, E-marketing on Upswing The online ad industry experienced a rebound in 2003, with growth in impressions, rich media and e-mail click-through rates. However, with more ads in the market, response rates suffered.
Search Engine Watch February 24, 2004 Greg Sterling	Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance.
Entrepreneur March 2004 Catherine Seda	Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck.
Inc. February 2004 Ellen Neuborne	Taming the Beast Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash.
InternetNews February 13, 2004 Pamela Parker	Cross-Media Consumers Emotionally Attached to Sites A survey finds that consumers' affinity for the website of a media brand mirrors their feeling toward that brand in other formats. By developing effective cross-media messaging, advertisers can take advantage of the considerable overlap in online and offline media brand usage.
InternetNews February 13, 2004 Janis Mara	IAB Updates Rich Media Guidelines The Big Three publishers give the new Interactive Advertising Bureau standards for in-page rich media the thumbs-up.
InternetNews February 13, 2004 Janis Mara	Mailers and ISPs: Can't We All Just Get Along? Traditionally, e-mailer marketers felt ISPs, in their struggle to contain the ever-growing spam epidemic, were too distracted or untrusting to ensure legitimate messages got through to recipients.
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