Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch July 10, 2008 Erik Qualman	Has Facebook Found the Key to Making Money via Search? While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
Search Engine Watch July 10, 2008 Justilien Gaspard	Link Building via Word-of-Mouth Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time.
Search Engine Watch July 9, 2008 Kevin Ryan	What's on your Mind? Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. But the action starts long before reaching search results.
Search Engine Watch July 8, 2008 Carrie Hill	Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings.
Search Engine Watch July 7, 2008 David Szetela	PPC Advertising: Art or Science? Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising here.
Search Engine Watch July 3, 2008 Ron Jones	SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
Search Engine Watch July 3, 2008 Sage Lewis	Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.
Search Engine Watch July 2, 2008 Eric Enge	Coding Problems: How to Avoid Getting Flagged by Search Engines Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web.
Search Engine Watch July 1, 2008 Aaron Shear	Some New SEO Services Not So "Special" Beware: there are some unscrupulous agencies using SEO-based specialties in ways that can sometimes be a threat to your rankings.
Search Engine Watch July 1, 2008 Mark Jackson	SEO Quarterly Web Site Review: Villas of Distinction This travel site is nice, but with just a little bit of attention to some details, it could generate a lot more organic search engine traffic.
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