Marketing

Magazine articles on marketing on the internet.

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AFP eWire June 23, 2008	Best of Both Worlds: Tips for Online-Offline Marketing Integration -- breaking down the silos between fundraising channels and leveraging the strengths of each -- is the key to future success, according to the new book People to People Fundraising: Social Networking and Web 2.0 for Charities.
AFP eWire June 23, 2008	Direct Mail Alive and Well--For Now Whether future generations will respond equally well to direct mail as they get older is yet to be determined.
Search Engine Watch June 23, 2008 David Szetela	Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.
Entrepreneur July 2008 Gwen Moran	Go for Seconds If at first they don't respond, send, send again. How re-mailing can increase your email open rate.
Entrepreneur July 2008 Gail Dutton	Go Blog-wild When your company goes global, its blog should, too.
Entrepreneur July 2008 Kim T. Gordon	Word to the Wise These eight tired marketing words will turn customers off instead of drawing them in.
Search Engine Watch June 20, 2008 William Flaiz	Step into the Ring for a SEM Pitch Search marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they have their work cut out for them.
Search Engine Watch June 20, 2008 Frank Watson	Stop the Web, I Want To Get Off! Drop Me at the Global Village Web 2.0? Web 3.0? It's time we take a bigger view of branding and search. With all the innovations that are available to the online world, it's about time we dropped thoughts of categorization and departmentalization.
Search Engine Watch June 19, 2008 Sage Lewis	The Link Bait Recipe A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base.
Search Engine Watch June 19, 2008 Ron Jones	SEO Educational Standards: the Aftermath Most people agree that there should be some kinds of educational standards for SEO in place for various reasons. But the big questions surround how those standards would be created, implemented, and if or how they would be enforced.
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