Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch June 18, 2008 Eric Enge	4 SEO Tips for Higher Search Rankings Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness all play an important role in your Web site's ranking. Is your site ready for greatness?
The Motley Fool June 18, 2008 Rick Aristotle Munarriz	Admit It. You're a Clip-Culture Junkie. We're not looking at a passing fad. Consumers are more and more comfortable seeking fresh content in cyberspace, and the trend continues to intensify.
Search Engine Watch June 17, 2008 Aaron Shear	SEO Issues with Global Expansion When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas -- often resulting in lost business.
Search Engine Watch June 16, 2008 David Szetela	Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale.
Search Engine Watch June 13, 2008 Chris Boggs	SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective.
Search Engine Watch June 13, 2008 Fionn Downhill	Agency Leadership -- Imparting Your Vision Your search marketing journey may have begun with an interest and knowledge of search engines. Now you're a business owner, and a whole host of challenges awaits. You're no longer a search marketer -- you're a leader!
Search Engine Watch June 12, 2008 Justilien Gaspard	Think Links from New Sites Have Little Value? Think Again Look for undervalued, or unnoticed, sites that have a high likelihood of rising in popularity.
Search Engine Watch June 10, 2008 Mark Jackson	SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.
Search Engine Watch June 10, 2008 Carrie Hill	The Big Picture -- Well-Rounded SEM for SMBs, Part 2 Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns.
Search Engine Watch June 9, 2008 David Szetela	Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.
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