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Search Engine Watch June 3, 2008 Kevin Heisler |
3 CEOs with 3 Strategies for SEO Success Let's look at three companies with varying degrees of digital presence: La-Z-Boy, D&B, and UTI. Each CEO took time during recent earnings calls to discuss their digital strategies with Wall Street analysts.  |
Information Today June 2, 2008 |
Alacra Launches Alacra Affiliate Widget The widget scrolls headlines of relevant business research -- credit and investment research reports, market research, and company profiles.  |
CFO June 1, 2008 Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art.  |
Search Engine Watch May 30, 2008 Chris Boggs |
Need Sitelinks? Show Google Your Site Is Useful Not all sites are blessed with Google sitelinks. Google only shows them when its algorithms determine they'd be useful. So make your site useful, and make sure Google can see that.  |
PC World April 29, 2008 Becky Waring |
10 E-Mail Marketing Dos and Don'ts E-mail marketing can help your business grow, but a misstep can cause you to lose customers for life. Avoid the pitfalls with these dos and don'ts.  |
Search Engine Watch May 29, 2008 Justilien Gaspard |
Five Traits of the Ideal Link Builder If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires.  |
Search Engine Watch May 29, 2008 Erik Qualman |
Microsoft Search CashBack: Stealing from Google? Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.  |
Search Engine Watch May 28, 2008 Tim Ash |
Testing Landing Pages with the Taguchi Method? Think Again! In statistical circles, it's a known fact that the Taguchi method is a bad fit for landing page testing. So why do so many marketers continue to use it to test landing pages?  |
Search Engine Watch May 28, 2008 Kevin Ryan |
Forget Competition, the Search Wars are Over Advertisers love competition because costs will be driven down. In the single search environment that already exists in many countries around the world, search advertising costs are set by one entity. Maybe we shouldn't count the key competitors out just yet.  |
Information Today May 27, 2008 |
Convera and YellowBrix to Deliver Vertical Content Solutions The joint vertical content solution enables enterprises and publishers to leverage Convera's monetization platform for targeted search and contextual advertising.  |
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