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Search Engine Watch
May 27, 2008
Carrie Hill |
The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test.   |
Entrepreneur
June 2008
Guy Kawasaki |
Mind Your Manners To take advantage of free buzz from bloggers, make sure to follow the code of conduct. |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Entrepreneur
June 2008
Heather Clancy |
Tell It to Me Straight This Web 2.0 tool can help you manage customer feedback and resolve disputes in a flash. |
Search Engine Watch
May 23, 2008
William Flaiz |
How to Take on a Major SEO Client Taking on a large search engine optimization client can be a daunting proposition. But it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need. |
Search Engine Watch
May 23, 2008
Elisabeth Osmeloski |
What's In Your Travel Tool Bag? - Part 2 Have we become oblivious to basic principles of marketing? How about creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context? |
Information Today
May 22, 2008 |
Microsoft Live Search Offers Cashback Rewards Microsoft Corp. announced it will offer ad-funded cash rebates to customers who find and purchase their favorite products through a new program called Microsoft Live Search cashback. |
Search Engine Watch
May 22, 2008
Ron Jones |
Do We Need Educational Standards For Learning SEO? The real meat and potatoes of the current standards discussion isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. How can we effectively train people if we don't have basic guidelines for the industry? |
Search Engine Watch
May 21, 2008
Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. |
Search Engine Watch
May 21, 2008
Kevin Ryan |
Yellow Pages and Search Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. A new spin on the old book might just connect the dots. |
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