Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 1511-1520 Newer>

The Motley Fool May 21, 2008 Anders Bylund	Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market.
Search Engine Watch May 20, 2008 Aaron Shear	Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy.
Search Engine Watch May 20, 2008 Kevin Heisler	WebMD CEO Fights Off Google Health Virus with SEO CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD.
Search Engine Watch May 20, 2008 Mark Jackson	Don't Hire a Butcher to do a Baker's Job - Part 2 If SEOs are bakers, then Web site designers are the butchers of the search engine world. Here are 13 questions customers need to ask their butchers.
Search Engine Watch May 19, 2008 David Szetela	Placement-Targeted Campaigns: Taming the Beast Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.
Search Engine Watch May 16, 2008 Chris Boggs	Google Sitelinks - The Good, the Bad, and the Ugly The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault.
The Motley Fool May 16, 2008 Rick Aristotle Munarriz	Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP.
Search Engine Watch May 15, 2008 Justilien Gaspard	Keeping SEO Staff Motivated and Driven With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.
Search Engine Watch May 15, 2008 Erik Qualman	Facebook & MySpace Connect: Good Idea or Social Media Catastrophe? Both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web. Besides the implications for personal and business transparency, it looks like Google should worry about social media stealing some of its market share.
Search Engine Watch May 14, 2008 Tim Ash	Emotional Motivators in Landing Page Optimization Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site.
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