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InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates.   |
InternetNews
February 12, 2004
Zachary Rodgers |
ValueClick Adds to Sector's Good News The online ad firm does nothing to quash optimism about an industry recovery. |
InternetNews
February 12, 2004
Rebecca Lieb |
Lycos U.S. Changes... Everything A one, two punch: the company announces a radical strategy shift, and a very lucrative contract with 24/7 Real Media. |
InternetNews
February 11, 2004
Pamela Parker |
Google AdWords' Chinese Menu The search player developed a Chinese-language interface for its popular advertising program. |
InternetNews
February 11, 2004
Pamela Parker |
aQuantive Adds to Tech Arsenal The online advertising firm's Atlas DMT unit acquires a usability technology firm. |
InternetNews
February 11, 2004
Janis Mara |
UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says. |
InternetNews
February 10, 2004
Janis Mara |
Advertising Beyond The Browser The desktop comes into its own as an ad medium. |
InternetNews
February 9, 2004
Janis Mara |
AOL Floats E-Mail Reports for Marketers The giant ISP is gauging marketers' interest in a tracking service that would let marketers know whether and why e-mail was blocked, among other things. |
InternetNews
February 6, 2004
Janis Mara |
Super Bowl Ads Supercharge Online Traffic Ads about sex, drugs and taxes sent Web traffic skyrocketing. |
InternetNews
February 5, 2004
Susan Kuchinskas |
SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com. |
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