Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch April 1, 2008 Noah Elkin	The Shifting Power of Words Marketers memorable words are not necessarily their own. Increasingly, search terms used by customers provide a window into those customers' wants and desires.
InternetNews March 31, 2008 Kenneth Corbin	Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online.
InternetNews March 31, 2008 Erin Joyce	'Bounciness' in Site Rankings Reviewing the basics of link love.
InternetNews March 31, 2008	Yahoo's 'Shine' For Women Yahoo unveils site for women. Will advertisers follow?
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
Bank Technology News April 1, 2008 Anthony Malakian	The Pros And Cons Of Search Engines Which has the greatest Internet marketing value for banks: the quantifiable "pay-by-click" model, or the more nebulous 'organic' approach, in which a bank's name naturally rises to the top of search-results?
InternetNews March 28, 2008 Kenneth Corbin	Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube.
Search Engine Watch March 28, 2008 Marty Weintraub	Google Bombs, Jew Watch News & the Hypocritical Linking Universe The author's examination of "google bombing" and how this technique intersects with search engine optimization. Is Google hypocritical in its solutions to the problem of using links to determine relevancy?
U.S. Banker April 2008 Anthony Malakian	Banks Search for Right Search-Engine Strategy The Internet continues to pose new marketing challenges for financial institutions, and is at the center of a changing debate over the relative merits of two different approaches to search-engine marketing.
Search Engine Watch March 27, 2008 Levy Cohen	The Evolution of Social Networks As the traffic and time spent on social sites continues to grow, both web publishers and their advertisers can expect less and less traffic to their sites.
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