Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 131-140 Newer>

InternetNews February 5, 2004 Zachary Rodgers	Volume Up, Click-Throughs Down in Q4 Serving Report DoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume.
InternetNews February 3, 2004 Zachary Rodgers	Reuters.com Joins the Video Brigade The news service launches a 15-second 'pre-roll' video ad offering, saying television's half minute is too long for the Web.
InternetNews February 3, 2004 Janis Mara	Is Ad-Supported RSS the Next Big Thing? Publishers like RSS because it gets through spam filters, but will it make them money? A new ad network aims to help.
InternetNews February 2, 2004 Zachary Rodgers	Rich Media Ad Players Irked, Despite Reprieve Microsoft holds off on releasing the new versions of IE and Windows that would pose problems for rich media. So why are publishers and ad serving firms peeved?
InternetNews January 29, 2004 Janis Mara	DoubleClick Beats Predictions, Raises 2004 Guidance The online ad technology provider appears to have recovered from the dot-com bust.
InternetNews January 29, 2004 Janis Mara	Google Sued For Trademark Infringement American Blind says Google's sale of its brand name as a keyword is trademark infringement.
InternetNews January 29, 2004 Zachary Rodgers	'MyDoom' Variant Blocking Ad Servers Virus could result in under-delivery of online campaigns.
The Motley Fool January 29, 2004 Rick Aristotle Munarriz	Honor Among Jeeves Paid searches continue to propel online content providers.
InternetNews January 28, 2004 Janis Mara	Digital Impact Hits Marks, Makes Profit The online direct marketer grew despite the stagnant e-mail marketing environment, but the current quarter doesn't look so good.
InternetNews January 28, 2004 Janis Mara	IAR Bits and Bytes Espotting snags freenet search and an Ohio lawmaker proposes a tough new anti-spam law.
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