Marketing

Magazine articles on marketing on the internet.

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InternetNews February 12, 2008 Brian Horowitz	Web Video Allure Behind Yahoo's $160M Maven Buy Even as it faces an increasingly hostile acquisition bid of its own, Yahoo makes a purchase to better capitalize on Internet video ads.
InternetNews February 11, 2008 Kenneth Corbin	Yahoo Rejects Microsoft Offer As it scrounges for viable alternatives to Microsoft's hostile acquisition bid, Yahoo is said to be considering a merger of its own.
InternetNews February 10, 2008	Yahoo Board Balks At Microsoft Bid Report says Yahoo demands much more than Microsoft's initial $44.6 billion offer.
InternetNews February 8, 2008 Stuart J. Johnston	Microsoft's adCenter Labs Shows Off Latest Prototypes Microsoft's advertising incubation labs holds its annual Demo Fest.
InternetNews February 8, 2008 Stuart J. Johnston	Microsoft's Near-Term 'Live Search' Plans Revealed In explaining the Yahoo deal to employees, Microsoft execs provide some details about near-term plans for Windows Live.
InternetNews February 8, 2008	Industry Abuzz on What's Next: Yahoo/Microsoft A major investor in Yahoo has met with Microsoft Chief Executive Steve Ballmer to see if he would raise a $42 billion unsolicited offer for the company.
Search Engine Watch February 8, 2008 Kevin Newcomb	What Would a Yahoo-Microsoft Merger Look Like? Part 3 The search marketing world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo.
Search Engine Watch February 8, 2008 Kevin Newcomb	What Would a Yahoo-Microsoft Merger Look Like? Part 2 We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Search Engine Watch February 7, 2008 Kevin Newcomb	What Would a Yahoo-Microsoft Merger Look Like? Part 1 We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
InternetNews February 7, 2008 Stuart J. Johnston	IDC: Microsoft's Yahoo Deal Could be a Big Hit If Microsoft plays its cards right, a combination with Yahoo could create a successful competitor to Google, a major research firm says.
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