Marketing

Magazine articles on marketing on the internet.

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InternetNews February 6, 2008 Kenneth Corbin	Time Warner to Split AOL Newly minted Time Warner CEO Jeffrey Bewkes announced plans to reshape the media conglomerate through big changes in Internet, cable businesses.
Search Engine Watch February 6, 2008 Chris Boggs	Rating the Super Bowl Advertisers' SEO Record The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
Search Engine Watch February 5, 2008 Chris Boggs	Super Bowl XLII Ads - Where's the URL? Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence.
InternetNews February 4, 2008 Kenneth Corbin	Google, Microsoft in Dueling Monopoly Claims Google warns of anticompetitive concerns in Microsoft's Yahoo bid, even as Microsoft cites competition as the key reason for the acquisition.
InternetNews February 4, 2008 Needle & Johnston	Microsoft-Yahoo: Will it Work? It may be the right move on paper, but making the Microsoft-Yahoo deal work isn't going to be easy.
InternetNews February 4, 2008	Yahoo May be Considering Help From Google Google and Yahoo could engage in a strategic alliance to fend off Microsoft.
Search Engine Watch February 1, 2008 Peter Hershberg	Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media.
CRM February 1, 2008 Jessica Tsai	No More Bumps for BlueRoads Marketo smooths out pay-per-click campaigns that were costing more (and producing less) than they should.
CRM February 1, 2008 Marshall Lager	The Loyalty Riddle Can marketing overcome the customers who talk about you?
CRM February 1, 2008 Jessica Tsai	Out of the Gate: Marketers Rate '08 Traits Though marketing seems committed to its customer-centric approach, opinion is divided on which specific trends will dominate this year.
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