Marketing

Magazine articles on marketing on the internet.

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InternetNews December 10, 2007	Universal Music Taps Social Network to Pitch Artists Universal Music Group on Monday said it signed an agreement with music-based social networking Web site Imeem to provide free, on-demand streaming of its digital music and videos that will be supported by advertising.
InternetNews December 5, 2007 Kenneth Corbin	Facebook Apologizes For Beacon Blunders Bowing to critics, Facebook's CEO apologizes for its missteps on its ad platform. But is it enough?
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews December 3, 2007 Kenneth Corbin	CA Fires Another Shot Across Beacon's Bow Facebook's response to the security researchers' concerns is unlikely to quiet the latest critics of its controversial ad platform.
HBS Working Knowledge December 3, 2007 Julia Hanna	Authenticity over Exaggeration: The New Rule in Advertising With consumers using the Internet to blunt traditional commercial message, it is time for companies to rethink their strategy, says HBS professor John A. Deighton.
Search Engine Watch December 3, 2007 Kevin Newcomb	Microsoft Adds More Tools for Search Marketers Microsoft hopes to make up for smaller traffic levels on Live Search by offering more tools for advertisers in adCenter.
CRM December 1, 2007 David Myron	Social Networking: The Harbinger of Trust The one overarching trend that will likely make an indelible mark on customer-centric strategies will involve social networking in a big way.
CRM December 1, 2007 Marshall Lager	The Buyer Is Your Owner Forward thinkers come together to learn how customers are changing the business landscape.
CRM December 1, 2007	The Word on the Floor Various polls at the Association of National Advertisers Conference in Phoenix in early October asked for attendees' anonymous participation through electronic polling devices. Here are some of the results.
Fast Company December 1, 2007 Linda Tischler	A Mad Man Gets His Head Together Maurice Levy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic.
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