Marketing

Magazine articles on marketing on the internet.

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InternetNews November 26, 2007	News Corp Builds Online Ad Network Proposed network would sell online ads across News Corp's assets and to other media firms as well.
Wired November 27, 2007 Clive Thompson	Clive Thompson on the Age of Microcelebrity, and Why Everyone's a Little Brad Pitt Microcelebrity is the phenomenon of being extremely well known not to millions but to a small group -- a thousand people, or maybe only a few dozen. As DIY media reach ever deeper into our lives, it's happening to more and more of us.
BusinessWeek December 3, 2007 Catherine Holahan	Amateur Hour Is Over Forget user-generated videos. Advertisers want to see some slick glitz and tinsel.
BusinessWeek December 3, 2007 Catherine Holahan	Pitching Between the Lines In-text ads tied to keywords on Web news pages are growing fast - and causing a stir in some newsrooms.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.
Search Engine Watch November 21, 2007 Kevin Newcomb	Lyris Intros BidHero Campaign Management Tool The PPC management tool is part of Lyris HQ, an integrated online marketing management platform.
InternetNews November 20, 2007 Kenneth Corbin	Google-DoubleClick Privacy Concerns Prompt Senate Protest A Senate subcommittee letter was the latest warning of competitive and privacy questions surrounding the Google-DoubleClick merger, but is it all just talk?
Insurance & Technology November 2, 2007 Nathan Conz	WellPoint Partners With Zagat Having identified peer-to-peer member communication as a missing element in the decision-making tools it delivers to its members, WellPoint has partnered with Zagat Survey to create an online tool that will allow members to share with one another their experiences with physicians.
Search Engine Watch November 20, 2007 Kevin Newcomb	Oodle Upgrades Search Features Classifieds search engine Oodle has improved its search functionality and added tools and information to improve the user experience.
InternetNews November 19, 2007 David Needle	AT&T Buys Ingenio for Pay Per Call Technology AT&T on Monday announced the purchase of privately-held Ingenio and plans to integrate the company's pay-per-call advertising platform into its local directory search and Yellowpages.com network.
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