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InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers.   |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
IndustryWeek
December 1, 2007
Brad Kenney |
What's on Your Web Site? John Deere's eBay play is just one part of an overall e-overhaul. |
BusinessWeek
November 26, 2007
Jon Fine |
Data Geeks Make Good IAG delivers precise data on which TV ads are resonating. Now it's headed online. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
November 13, 2007
Kenneth Corbin |
EC: Extra Look at Google/DoubleClick The European Commission today announced that its review of Google's proposed $3.1 billion purchase of online advertising company DoubleClick is being moved into a more rigorous "phase two" examination. |
InternetNews
November 13, 2007 |
Ballmer: The 'BRIC' Will Grow Microsoft Chief Executive Steve Ballmer said the company sees growth opportunities in emerging countries and the shift to digital advertising. |
Search Engine Watch
November 13, 2007
Steve Haar |
Tracking Real Value with Incremental ROI You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental losses. |
InternetNews
November 12, 2007
Kenneth Corbin |
Facebook Ads: An Illegal Revolution? Facebook CEO Mark Zuckerberg promised advertisers the world, but a legal analyst warns he may have delivered a whole world of trouble. |
Entrepreneur
December 2007
Gwen Moran |
In the Spotlight Rhonda Kallman's New Century Brewing Co.'s Moonshot caffeinated beer is the top prize winner in the Entrepreneur and Caffeine Marketing Jolt contest. |
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