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InternetNews
November 7, 2007 |
AOL to Buy Quigo as Last Big Advertising Deal AOL said on Wednesday it would buy Internet advertising technology company Quigo to bolster its ad force and make it more competitive with Google and Yahoo.   |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
InternetNews
November 6, 2007 |
Republicans Seek Privacy Hearing on Google Deal House members say a congressional hearing should be held to examine the privacy aspects of Google Inc's plan to buy advertising company DoubleClick. |
Information Today
November 5, 2007 |
Groups Urge FTC to Protect Consumer Privacy Online Nine privacy and consumer groups unveiled a consensus document outlining key consumer rights and protections they want to see implemented in the behavioral online advertising sector. |
InternetNews
November 5, 2007 |
MySpace, Others, Showcase Targeted Web Advertising Details to come on how MySpace plans to 'Hyper-Target' its nearly 100 million users. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
InternetNews
November 2, 2007 |
FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts. |
InternetNews
November 1, 2007 |
FTC Reviewing Google Ad Deal 'Expeditiously' U.S. antitrust authorities are reviewing Google's purchase of advertising company DoubleClick as quickly as possible, Federal Trade Commissioner Jon Leibowitz said. |
CRM
November 1, 2007
Coreen Bailor |
Nailing It Down Rockler.com has improved its Web site's browser-to-buyer conversion rate by 30 percent. |
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