Marketing

Magazine articles on marketing on the internet.

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CRM November 1, 2007 Jessica Tsai	Have You Caught It? Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame.
Search Engine Watch November 1, 2007 Eric Enge	Del.icio.us and StumbleUpon: A Social Media Primer Both sites can send you traffic, and help you build links. However, the most important use of the two sites is to reach top influencers.
CRM November 2007 Barton Goldenberg	Web 2.0 and the Digital Client Handling the customers who represent the future of your business.
InternetNews October 31, 2007 Lyle Deixler	Privacy Groups Seek 'Do Not Call' List for Web Ads Consumer privacy groups are pushing for increased regulatory oversight of online advertising, including a "Do Not Track" registry that would ban companies from tracking online users and targeting ads based on their activities.
IEEE Spectrum November 2007 Mark Anderson	The Math Says Middlemen Own Online Advertising's Future A new study by engineers concludes that the mainstay of the $14 billion online-advertising industry contains an inherent inefficiency that is destined to give birth to third-party search-term auctioneers and fuel the growth of mediators.
Inc. November 2007 Dan Briody	Puppy Power Using a new tool called a widget to boost your brand.
Search Engine Watch October 31, 2007 Steve Haar	Search Quality Depends on Intention From a marketing perspective, we should try to keep in touch with the environments in which our ads and SEO efforts are seen by the users.
InternetNews October 30, 2007 Larry Barrett	The New ABCs of Selling in a Web 2.0 World David Mamet's classic "Glengarry Glen Ross" needs an update, thanks to the proliferation of IM, blogs and software-as-a-service in the enterprise.
Search Engine Watch October 30, 2007 Richman & Hill	Reservation Road: Getting Search-Worthy in Three Days or Less The results of an effort to use search marketing to promote a movie with a limited time frame and zero dollars. Share the lessons learned.
InternetNews October 29, 2007 Susan Kuchinskas	Hulu: IPTV Like Advertisers Want It Hulu, the much-anticipated video-streaming service from News Corp. and NBC, opened in private beta today. The service could have an edge in attracting advertisers.
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