Marketing

Magazine articles on marketing on the internet.

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InternetNews October 18, 2007 Larry Barrett	Google Nails Q3 With 46% Profit The search giant topped analyst estimates in its third-quarter, thanks to swelling ad revenue, higher-than-expected traffic and strong growth in international markets.
InternetNews October 18, 2007 David Needle	MySpace Plans to Get More Developer Friendly MySpace follows Facebook's lead in becoming a platform, with enhanced advertising features, to boot.
Search Engine Watch October 18, 2007 Grant Crowell	Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others.
InternetNews October 17, 2007 Susan Kuchinskas	Strategy Shift Pays Immediate Dividends For NYTimes.com Ditching its paid subscription model has increased traffic, created new advertising opportunities and positioned NYTimes.com as the "online source of record."
InternetNews October 17, 2007 Susan Kuchinskas	RSS Ad Response Tops E-mail Marketers are finding RSS feeds offer higher conversion rates than other online ads.
Search Engine Watch October 17, 2007 Grant Crowell	Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike.
Search Engine Watch October 11, 2007 Kevin Newcomb	Don't Ignore Accessibility While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed in California has the potential to change that.
InternetNews October 10, 2007 Nicholas Carlson	Blinkx Gives Publishers Another Video Option Blinkx launched an ad-supported widget based on the company's AdHoc contextual advertising platform that plays embedded video clips from sites, such as YouTube, MySpace and Google Video.
Search Engine Watch October 10, 2007 Pat Stroh	Is Your Paid Search Campaign Part of a Mix or a Mess? The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns.
InternetNews October 9, 2007 Nicholas Carlson	Google AdSense Broadcasts Itself Google announces plans to distribute ad-supported, produced content through embedded players. There are similarities between the way Google is distributing ad-supported video across the Internet and how traditional media plan to.
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