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InternetNews January 20, 2004 Zachary Rodgers |
Unicast Goes Full-Screen with Video Ads Developed for Microsoft's Windows Media platform, the new unit aims to bring TV-quality video to online ads.  |
Entrepreneur February 2004 Melissa Campanelli |
A Pop-Up Victory Competitors' ads could muscle in on your Web site.  |
Entrepreneur February 2004 Catherine Seda |
Slam Dunk or Scam Junk? The truth about browser-based keyword advertising  |
Entrepreneur February 2004 Melissa Campanelli |
Codes of Conduct Using online coupons can be a great way to get new customers to visit your Web site -- if you do it right.  |
InternetNews January 16, 2004 Colin Haley |
AOL Mulls Options in Playboy Case The ISP has three choices after an appeals court rules that an ad-related trademark case against its Netscape subsidiary can proceed.  |
InternetNews January 15, 2004 Zachary Rodgers |
Big Distribution Win for Espotting The U.K. paid listings provider adds Emap to its distribution network for contextual and search ads.  |
Inc. January 2004 Rod Kurtz |
Google Update Draws Criticism from Small Biz Google changes the way it sells keyword ads.  |
InternetNews January 14, 2004 Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided.  |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?  |
InternetNews January 12, 2004 Michael Singer |
New Google Shortcuts Tie Into Paid Listings The search engine launches five new tools based on public databases, but expect the bidding wars to intensify.  |
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