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The Motley Fool
September 6, 2007
Rick Aristotle Munarriz |
Birth of a YouTube Star Last week's signing of YouTube star Marie Digby by Disney's Hollywood Records was actually the culmination of a carefully orchestrated online marketing strategy.   |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
The Motley Fool
September 5, 2007
Rick Aristotle Munarriz |
BlueLithium: Yahoo!'s Latest Addiction Yahoo! aims to improve its ad reach by acquiring BlueLithium, the second-largest ad network in the United Kingdom. The deal is small by recent standards, but ultimately, it's better for Yahoo! to acquire BlueLithium than to let someone else have it. |
Information Today
September 4, 2007 |
Call for Librarians to "Slam the Boards" on Sept. 10 To raise library services awareness, librarians are being urged to "slam the boards," such as Yahoo! Answers, Amazon's Askville, The Wikipedia Reference Desk, and others -- answering as many questions as they can using authoritative sources. |
InternetNews
September 4, 2007
Nicholas Carlson |
Google To Pay Nothing in Keyword 'Sucker's Bet' Google will not pay American Blind & Wallpaper Factory any fee after settling a suit over its Adwords trademark policy. |
The Motley Fool
September 4, 2007
Rick Aristotle Munarriz |
All the Bad News That's Fit to Print Newspaper advertising continues to slide, even with the dot-com jolt. |
The Motley Fool
August 29, 2007
Rick Aristotle Munarriz |
Defaulting on the Dot-Com Boom The Internet is here to stay. It didn't offer up exotic mortgages to consumers with risky credit histories. However, it will be there as a perfectly targeted platform for advertisers seeking to capitalize on the calamity. |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
Inc.
September 2007
Dan Briody |
Turning Browsers Into Buyers Take a look at how two websites boosted their conversion rates, the percentage of browsers who actually buy something, by using multivariate testing, in which several website designs are tested for effectiveness. |
Inc.
September 2007
Susan Greco |
A World Without Bestsellers There's strong evidence that on the Internet, a whole new strategy of selling is needed. The old 80-20 rule, that 80 percent of a company's sales come from the top 20 percent of its products, no longer seems to apply online. |
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