Marketing

Magazine articles on marketing on the internet.

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Commercial Investment Real Estate Jul/Aug 2007 Steven L. Lubetkin	Listen Up Podcasts, or digital media files, are a convenient, cost-effective way for commercial real estate professionals to reach existing clients, attract new business, and demonstrate the value of their companies' intellectual property.
CRM August 1, 2007 Colin Beasty	Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking.
CRM August 1, 2007 Jessica Tsai	iPhone: Friend or Foe? There are still many companies that aren't taking advantage of mobile marketing technology. Will high-end gadgets like the iPhone take mobile marketing to the next level?
CRM August 1, 2007 Colin Beasty	Required Reading: You Just Got Punk'd! In "Punk Marketing," authors Richard Laermer and Mark Simmons take an irreverent look at the massive change in the relationship between sellers and buyers.
PC Magazine August 1, 2007 Russell Morgan	E-Mail Marketing 101 E-marketing helps build your customer base.
The Motley Fool July 31, 2007 Rick Aristotle Munarriz	Finding Value in ValueClick ValueClick's share prices have fallen 43% in two months, due to disappointing second-quarter results and an FTC inquiry. But these falling shares could be a dinner bell for hungry buyers.
The Motley Fool July 30, 2007 Rick Aristotle Munarriz	Bratz vs. Barbie, Round 2.0 Forget the big screen. Bratz are coming to the small screen, too. The allure of creating an avatar and mingling in a virtual community is all too real. There are too many competitors, going after a finite number of kids. Investors, take note.
InternetNews July 26, 2007 Nicholas Carlson	Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses.
InternetNews July 26, 2007 Clint Boulton	Directory Donnelley Calls on Business.com For $345M Looking to add to its online telephone directory assets, R.H. Donnelley agreed to purchase search and advertising provider Business.com for $345 million in cash.
The Motley Fool July 26, 2007 Rick Aristotle Munarriz	Mr. Softy Diggs Harder Microsoft lands an ad distribution deal with Web 2.0 darling Digg. How did Microsoft manage to wrest a client away from Google?
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