Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 1101-1110 Newer>

The Motley Fool July 3, 2007 Rick Aristotle Munarriz	SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves.
InternetNews July 2, 2007 David Needle	Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in.
The Motley Fool July 2, 2007 Rick Aristotle Munarriz	Unboxing the Prom Queen Amazon.com adds an online video hit to its downloadable arsenal. At the very least, this should give other clip-culture scripted hits like Lonelygirl15 and Chad Vader an incremental revenue stream to consider, beyond ad revenue sharing, product placements, and merchandise.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
CRM July 1, 2007 Colin Beasty	Required Reading: The Complete Marketer In "Watch This, Listen Up, Click Here," authors David Verklin and Bernice Kanner draw the curtain back to expose why favorite shows get cancelled, why Oprah gives away Pontiacs, and why those who control what we watch, click, and see every day make the decisions they do.
CRM July 2007 Colin Beasty	Endless Possibilities Web designers now enjoy unlimited site enrichment tools, which will help companies take e-commerce sites to new levels as broadband adoption rates soar.
Bank Technology News June 2007 John Adams	Marketing: Targeting Women is Tricky; Better to Gauge Abilities New research says mutual funds are inept when marketing to women via the Internet. The lesson: what counts is investor sophistication, not gender.
The Motley Fool June 28, 2007 Tim Beyers	Gootube Grabs More Did Google get off cheap when it spent $1.6 billion to acquire YouTube last year? Do the math. Gootube, with 60% of the market, could hold sway over more than $1.8 billion in streaming ads within three years.
The Motley Fool June 28, 2007 Tom Taulli	comScore Busts a Move From March to December 2006, the company received more than 16,500 mentions from third-party media outlets. Yesterday brought even more ink, as comScore held its IPO, and its stock price skyrocketed 42% to $23.47.
Inc. July 2007 Michael Fitzgerald	Organic Chemistry Organic search marketing effectively means combining established methods with newer strategies, such as frequent blog postings, tools that let visitors post their own content, and attractions such as video that can get attention from influential social media sites.
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