Marketing

Magazine articles on marketing on the internet.

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The Motley Fool June 22, 2007 Rick Aristotle Munarriz	No More Tears for a YouTube Star Product placement is everywhere these days, even in popular online video-clip shows. Filmmakers will have to get creative if they want to get paid. Will they be engaging in contextual marketing on their standalone sites?
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
InternetNews June 20, 2007 Nicholas Carlson	The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites.
The Motley Fool June 18, 2007 Rick Aristotle Munarriz	Fool on the Street: Living La Vida Local Yahoo! is turning to old school media to get noticed these days. Over the past few months, the online portal has been meeting with leading newspapers to forge online partnerships.
InternetNews June 15, 2007 Nicholas Carlson	FTC to Investigate Microsoft, Yahoo Ad Buys The FTC is conducting a review of Microsoft's $6 billion bid for aQuantive.
InternetNews June 14, 2007 Nicholas Carlson	EBay 'Experimenting' With Google Ad Spend eBay shuts down its Google search advertising in the U.S.
BusinessWeek June 25, 2007 Jon Fine	Not Bad, For A TV Network CBS's online strategy is to go with what it knows: ad-based revenue.
The Motley Fool June 14, 2007 Rick Aristotle Munarriz	Get a Room, eBay and Google The two dot-com titans are bickering again. The latest spat is a simultaneous slap that finds eBay pulling its stateside contextual marketing spots from Google's paid search program just as Google made plans to crash tonight's launch of eBay Live with a media-magnetizing protest.
InternetNews June 13, 2007 Sean Michael Kerner	Search Omakase Search engines want to serve you the ads that you want, and they've got a plan to do it. Finally.
InternetNews June 13, 2007 Sean Michael Kerner	Get Found: Be The Purple Cow Search engine optimization is a business that is becoming increasingly difficult, as the search engines are getting better at finding what they are supposed to and getting tricked less and less.
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