Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 1001-1010 Newer>

InternetNews April 4, 2007 Nicholas Carlson	DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
U.S. Banker April 2007 Karen Krebsbach	Mobile Phone Texting Rings True for HSBC Need pinpoint accurate marketing, particularly to reach Generation Y? Banks are tiptoeing into the mobile-phone marketing waters. And soon, say observers, they'll be diving in more deeply.
CRM April 1, 2007 Marshall Lager	It's All the (Road) Rage Be careful the sort of behavior you encourage with your loyalty program. Really careful. Here is a satirical look at a hypothetical response by the NY State Department of Motor Vehicles.
CRM April 1, 2007 Jessica Sebor	Guerrilla Marketing's Monkey Business No matter whether deployed outdoors or on the Internet, viral campaigns are out of marketers' hands once released. The word-of-mouth element leaves the shape of the campaign almost completely in the hands of consumers.
CRM April 1, 2007 Colin Beasty	Required Reading: A Peak at Sales Process An interview with Russ Lombardo about his new book, CyberSelling -- Using CRM Technology to Help You Sell.
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
BusinessWeek April 9, 2007	Too Powerful? Us? Surely You Jest Google CEO Schmidt takes issue with the idea that the search behemoth is unfairly dominant.
The Motley Fool March 29, 2007 Seth Jayson	Quick Take: Where Microsoft's Beating Google If Microsoft can leverage its fast growth in mobile OS market share, it may just have the opportunity to turn its search-driven ad division into a success, even if it's not the name on the tip of everyone's tongue.
The Motley Fool March 28, 2007 Rick Aristotle Munarriz	Google's Amazonian Advertising Adversary Rivals for the online ad king are emerging from unlikely sources. Take Amazon.com for instance.
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