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InternetNews March 27, 2007 Clint Boulton |
Yahoo Cranks Up Mobile Ad Push Yahoo today launched Yahoo Mobile Publisher Services to take advantage of the potential multi-billion-dollar market for delivering content over mobile phones.  |
Search Engine Watch March 27, 2007 John Tawadros |
Data Mining: The Heart of Analysis, Part 2 It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well.  |
The Motley Fool March 27, 2007 Anders Bylund |
Nike Unfastens Her Sandal A consumer giant changes its advertising strategy. Will others follow? These are still the early days of online marketing, and perhaps it's a bit too soon to crown a champion.  |
InternetNews March 23, 2007 Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.  |
BusinessWeek April 2, 2007 Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet.  |
BusinessWeek April 2, 2007 Lauren Young |
Googling For Green Investors Tiny companies such as Stratton Management may not have a clue about promoting their funds. Then there's Fred Alger Management, which is taking a Web 2.0 approach.  |
The Motley Fool March 21, 2007 Seth Jayson |
Quick Take: Google Dragged Toward Honesty The "innovation leader" finally offers a less profitable, more accurate ad model.  |
InternetNews March 20, 2007 Sean Michael Kerner |
Is AJAX The Page View Killer? Blogger Steve Rubel says the page view as a metric will die in 3 years. But there are still ways for marketers to make money.  |
The Motley Fool March 20, 2007 Rick Aristotle Munarriz |
Google Follows Microsoft's Lead You're about to get smacked by a billboard in your next video game. With the rise of cheap digital delivery, in-game advertising, and a growing comfort with game-based micro-transactions, are we really that far away from the day when most new games will be given away?  |
Inc. March 2007 Beth Kwon |
Wooing Customers E-mail campaigns can yield almost double the number of leads at only one-sixth the cost of producing a Webinar.  |
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