Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 91-100 Newer>

InternetNews December 30, 2003 Janis Mara	Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant.
InternetNews December 29, 2003 Janis Mara	Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading.
Search Engine Watch December 24, 2003 Craig Fifield	Bungled Search Engine Optimization: Cleaning Up the Mess Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference?
InternetNews December 26, 2003 Sean Michael Kerner	Outlook: Paid Inclusion Needs to Change its Ways Jupiter Research looks at the market outlook for the paid inclusion search model, and finds plenty that needs fixing before growth returns to the sector.
InternetNews December 24, 2003 Susan Kuchinskas	Hitting Shoppers Where They Work The bulk of that online holiday shopping took place during the work week. At lunch time, of course! This is creating demand for online ads targeted by time of day. Also, some employers are using technology to limit personal browsing.
InternetNews December 24, 2003 Ryan Naraine	FindWhat, Espotting Extend Merger Date Paid listing players try to keep their on-again, off-again marriage plans on again.
InternetNews December 23, 2003 Janis Mara	Judge Downs Pop-Ups in Contrary Decision Due to trademark infringement, a judge granted a preliminary injunction against adware company WhenU from displaying pop-up ads for Vision Direct when users visit the 1-800 Contacts website.
InternetNews December 23, 2003 Pamela Parker	Lycos Europe, Overture Expand Deal, Involve Yahoo! Google and Espotting fail in their bid to replace Yahoo!'s Overture for paid listings on Lycos Europe's search pages.
Search Engine Watch December 23, 2003 Shari Thurow	Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing.
InternetNews December 22, 2003 Janis Mara	Spam Suit Highlights Need to Police Affiliates In the wake of New York Attorney General Eliot Spitzer's $20 million lawsuit against an alleged New York-based spam ring, marketers have been put on notice that they could be held responsible for the actions of their affiliates.
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