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Fast Company
January 2001
Scott Kirsner |
The New Lure of Internet Marketing Web sites need customers -- they just can't spend to get them. The result: marketing schemes in which companies don't pay until customers do. Welcome to the Kickback Economy...   |
Inc.
November 15, 2000
Christopher Caggiano |
Web Awards 2000: General Excellence Sumerset Custom Houseboats has found innovative ways to maximize customers' lifetime value to the company... |
Inc.
November 15, 2000
Lauren Gibbons Paul |
Web Awards 2000: Marketing CallElizabeth.com builds relationships with customers by offering interactive tools and unusually detailed information, including personal Web pages... www.flyingnoodle.com has promoted an unusually high level of customer retention... etc. |
Salon.com
October 9, 2000
Damien Cave |
Catch the Dot-Com Survivor virus Is an addictive new trivia game spreading via e-mail innocent fun or state-of-the-art marketing spam? |
eCFO
September 2000
Randy Myers |
When Ads Get Personal Forget brand loyalty. In cyberspace, companies need to create loyal brands... |
Salon.com
August 15, 2000
Steven Manning |
Reading, writing and candy ads Welcome back to school, where your computer will bombard you with advertisements and collect your personal data. |
Salon.com
August 14, 2000
Janelle Brown |
Don't call us We'll call you, dot-com publicists, if we ever want to use your silly story ideas. |
Mother Jones
May/Jun 2000
Tim Dickinson |
Outfront: 'E' is for E-commerce ...ZapMe has drawn fire from a coalition of parents, teachers, child-privacy advocates, and even members of Congress who feel the company places a higher value on e-commerce than e-ducation... |
Fast Company
December 1999
John Ellis |
Digital Matters - Issue 30 In My Humble Opinion: "That sound -- the sound of advertising being allowed in is the sound of the future being born." |
Fast Company
November 1999
Amy Wilson |
Ruler of the Free World Job Titles of the Future: Tim Choate |
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