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HBS Working Knowledge
September 2005
Sara Grant |
The Broadband Explosion: Thinking About a Truly Interactive World When true broadband arrives, everything will change -- work, play, and society -- say Harvard Business School professors Robert Austin and Stephen Bradley. What a truly interactive world will look like is the subject of their new book The Broadband Explosion.   |
Inc.
September 2005
Darren Dahl |
Madison Avenue Memoirs In his upcoming book, Then We Set His Hair on Fire, advertising legend Phil Dusenberry tells how he came up with his memorable ad campaigns -- among them, "We bring good things to life." |
BusinessWeek
September 19, 2005
Ben Elgin |
How Google Got Its Groove The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle is a worthwhile read for the illumination it offers on just how the Google craze got started in the first place. The answer is more interesting than you may remember. |
DailyCandy
September 8, 2005 |
A Matter of Fact Leah Stewart's second novel, The Myth of You & Me, a suspenseful tale with a zinger of a twist, moves rapidly and finishes on a satisfying note. |
Search Engine Watch
September 7, 2005
Chris Sherman |
The Business of Search Engine Marketing An excellent new book focuses both on tactics as well as the managerial and organizational tasks required for effective large-scale search marketing campaigns. |
Fast Company
September 2005
Ryan Underwood |
The CEO Next Door It's time for a little humility in the executive suite says author and entrepreneur Jason Jennings, who shows us nine leaders who swallow their pride. |
Fast Company
September 2005
Phil Dusenberry |
Bringing Good Insights to Life An exclusive excerpt from an ad legend's new book on creating and sustaining business insights. |
Fast Company
September 2005 |
Reader's Choice The Rise of the Rogue Executive by Leonard R. Sayles and Cynthia J. Smith digs deep, looking beyond the fallout to the root causes behind the corporate mess. |
BusinessWeek
September 12, 2005 |
A Snorer Speaks Humorist Rob Simon wrote about his effort to minimize his snoring, which included three major operations on his nose and throat, in his book "Snore No More!" |
Outside
September 2005
Williams et al. |
Beauty and the East Japanland: A year in Search of Wa... Finding George Orwell in Burma... Eating Stone... The Man Behind the Ape... |
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