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Reason
February 2005
Eric Dzinski |
Humanizing Gun Nuts In Shooters: Myths and Realities of America's Gun Cultures, anthropologist Abigail A. Kohn shoots down stereotypes about gun enthusiasts.   |
AskMen.com
Roberto Rocha |
6 Classic Books For Successful People Think that only hotshot CEOs write great business books? Think again. Some of the great strategic thinkers of the past few centuries offered written words of advice that are still valuable today. |
Fast Company
February 2005
Jena McGregor |
So Call Us Hijackers Are the best marketing campaigns the ones that let others do the marketing for them? Wipperfuerth's new book, Brand Hijack: Marketing Without Marketing, is a smart, if somewhat scattered, argument for letting customers define a brand. |
BusinessWeek
February 14, 2005
Michael J. Mandel |
Forget the Next Big Thing In "The Future for Investors," author and Wharton School finance professor Jeremy J. Siegel offers up a plethora of fascinating facts and insights as he explains why "the tried and the true triumphs over the bold and the new." |
BusinessWeek
February 14, 2005 |
The Best-Sellers of 2004 The top-selling business books as reported in BusinessWeek. |
Financial Planning
February 1, 2005
Jennifer A. Liptow |
Bookshelf Parlay Your IRA Into a Family Fortune, by Ed Slott is a comprehensive guide that addresses the IRA planning needs of clients. |
Geotimes
February 2005 |
Geomedia Books: Ghosts of Vesuvius: A New Look at the Last Days of Pompeii, How Towers Fall, and Other Strange Connections... No Turning Back: The Life and Death of Animal Species... etc. |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
BusinessWeek
February 7, 2005
Nanette Byrnes |
Globalization, 1825 In Wedding of the Waters: The Erie Canal and the Making of a Great Nation, Peter L. Bernstein's writing shines in passages on finance. Somewhat less inspired are lengthy sections devoted to political battles that supporters had to win before the canal could be built. |
BusinessWeek
February 7, 2005
Kate Hazelwood |
I Am What I Buy Nation of Rebels: Why Counterculture Became Consumer Culture by Joseph Heath and Andrew Potter chronicles how the counterculture is still around, and its influence can be seen on the political left and among alternative-lifestyle advocates. |
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