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Fast Company
December 2004
Shoshana Zuboff |
No Choice Without Voice Why do we demand so much from our toys and TVs, and so little from our banks, insurers, and drug companies? As historian T.H. Breen, author of The Marketplace of Revolution: How Consumer Politics Shaped American Independence, tells it, Americans' first discovery of their collective hidden power paved the way for the War of Independence.   |
HBS Working Knowledge
November 29, 2004
Anita M. McGahan |
Get a Head Start on Strategy Contrary to popular belief, most industries evolve slowly and in predictable ways. This book excerpt from 'How Industries Evolve' explains how to align strategy with your "industry trajectory." |
HBS Working Knowledge
November 29, 2004
Jim Heskett |
Summing Up: The Wisdom of Crowds: A Referendum on Leadership? Should the book, "The Wisdom of Crowds," influence our thinking about leadership? |
BusinessWeek
December 6, 2004
Robert J. Rosenberg |
Comic Geniuses Those who have followed the march of electronic-media culture will find striking parallels between the current Internet Age and the pre-World War II era described by Gerard Jones in"Men of Tomorrow: Geeks, Gangsters and the Birth of the Comic Book." |
BusinessWeek
December 6, 2004
James E. Ellis |
Fast Takeoff In the book, Blue Streak: Inside JetBlue, the Upstart That Rocked an Industry, author Barbara S. Peterson moves beyond personalities to detail how founder David G. Neeleman crafted more of a branded travel experience than an airline. |
BusinessWeek
December 6, 2004
Thane Peterson |
Laughs, Music, Art, And Horses Coffee-table tomes for everyone on your list |
ifeminists
November 24, 2004
Wendy McElroy |
The Victims of 'Victimhood' A widely-acclaimed, but found to be fabricated, best-selling book's acceptance by major publishers and reviewers highlights the question: why does society no longer require evidence before believing almost any claim of victimhood? |
Parameters
November 2004 |
Book Reviews Surprise, Security and the American Experience... Arguing About War... The Regulars: The American Army 1898-1941... etc. |
Bio-IT World
November 19, 2004
Kevin Davies |
The Book on Bioinformatics Research director David Mount talks about his new book "Bioinformatics: Sequence and Genome Analysis," sequence analysis, and teaching bioinformatics |
HBS Working Knowledge
November 22, 2004
Douglas B. Holt |
The Problem with Viral Branding Want to build a long-lasting brand? A viral strategy is too short-lived to get the job done. An excerpt fom the new book How Brands Become Icons uses Snapple to explain why. |
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