| Old Articles: <Older 1381-1390 Newer> |
|---|
 |
HBS Working Knowledge
May 31, 2004
Manda Salls |
The Strategic Role of Marketing In the book Marketing as Strategy, London Business School's Nirmalya Kumar argues that marketing must help drive organizational change.   |
BusinessWeek
June 7, 2004
Alexandra Starr |
America's Right Turn In "The Right Nation: Conservative Power in America," authors Micklethwait and Wooldridge document how the U.S. evolved from the liberalism of the 1960s to the hard conservatism that marks the federal government today. |
BusinessWeek
June 7, 2004 |
Contrarian Advice In the book "Deflation: What Happens When Prices Fall," the author identifies several reasons for thinking that over the long haul, deflation is here to stay. |
BusinessWeek
June 7, 2004 |
The BusinessWeek Best-Seller List Trump: How to Get Rich... The Automatic Millionaire... The Coming Generational Storm... Bull's Eye Investing... etc. |
Parameters
Summer 2004 |
Editor's Shelf Authors examine the relationship between the military and the society it serves. |
Parameters
Summer 2004 |
Book Reviews The New Chinese Empire... The Franco-Prussian War... First Great Triumph... etc. |
HBS Working Knowledge
May 24, 2004
Nicholas Carr |
Spend Less on IT Forget information technology innovation and investment. Executives must now rely on risk management and cost control. An excerpt from the new book, Does IT Matter? |
HBS Working Knowledge
May 24, 2004
Richard S. Tedlow |
The Watsons: IBM's Troubled Legacy For over seventy years, Thomas Watson Sr. and Thomas Watson Jr. shaped and built IBM. This new book explores the complex relationship between father and son. |
HBS Working Knowledge
May 24, 2004
Martha Lagace |
Becoming an Ethical Negotiator Think you negotiate fairly? Harvard Business School professor Michael Wheeler and colleague Carrie Menkel-Meadow have co-edited a new book, What's Fair: Ethics for Negotiators. Here's a Q&A. |
Entrepreneur
June 2004
Mark Henricks |
Get a Clue! Two new books aimed at small business entreprenuers: "How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know" and "Unstuck: A Tool for Yourself, Your Team and Your World." |
| <Older 1381-1390 Newer> Return to current articles. |
