Books & Authors

Magazine articles on books and authors.

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Search Engine Watch April 22, 2004 Chris Sherman	Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising.
Smithsonian May 2004 Owen Edwards	As Told at The Explorers Club: More Than Fifty Gripping Tales of Adventure A review of the new book by George Plimpton.
Job Journal April 18, 2004 Michael Kinsman	How to Work for an Idiot Organizational consultant John Hoover outlines in his latest book some rules for working for "Idiot Bosses." Match up some of these straight-forward suggestions to your own job and see if they don't make sense toward creating a more fulfilling career.
BusinessWeek April 26, 2004 Hardy Green	Clobbered By The Cornucopia A review of Barry Schwartz's book "The Paradox of Choice: Why More Is Less."
HBS Working Knowledge April 19, 2004 Laura Linard	Birth of the American Salesman Modern sales management is a uniquely American story, says Harvard Business School's Walter A. Friedman, author of Birth of a Salesman.
HBS Working Knowledge April 19, 2004 Howard Gardner	The Secret of Dramatic Change at BP British Petroleum reinvented itself ten years ago. How? An excerpt from renowned educational psychologist Howard Gardner's new book, Changing Minds.
HBS Working Knowledge April 12, 2004 Martha Lagace	Operations and the Competitive Edge In a new book, three co-authors from Harvard Business School show how a well-designed operations function can become a strategic competitive weapon.
BusinessWeek April 19, 2004 John Carey	Drugs: Is Something Rotten? The author of The $800 million pill recounts how many drugs were created with government funding -- then were sold to consumers at sky-high prices. And he proves that Big Pharma need not require $800 million to develop an important new drug, as it insists.
BusinessWeek April 12, 2004 Paul Magnusson	An Insider Blows The Lid Off Against All Enemies, the book by Richard Clarke, is an account on America's war on terrorism.
Reason April 2004 Todd Seavey	Regulation for Dummies A book about the FDA.
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