Books & Authors

Magazine articles on books and authors.

Old Articles: <Older 1221-1230 Newer>

Knowledge@Wharton October 8, 2003	Sequins and Spandex: Marketing Lessons from Rock and Roll The most famous names in rock and roll owe their long-term success to marketing skills as much as to musical talent, according to the co-authors of Brands That Rock: How to Win Fans and Influence Profits. No matter what you sell, the authors suggest, you would do well to emulate these techniques.
HBS Working Knowledge October 6, 2003 D. Quinn Mills	The Problem with Hedge Funds Hedge funds are the New Big Thing -- and that's bad for the average investor, says professor D. Quinn Mills. An excerpt from Wheel, Deal, and Steal.
BusinessWeek October 13, 2003 Aaron Bernstein	Stuck in the Slow Lane Two more-scholarly books give the numbers behind the anecdotes in Barbara Ehrenreich's best-selling Nickel & Dimed, showing how subpoverty jobs have become a permanent and growing blight on the U.S. economy.
BusinessWeek October 13, 2003 Louis Lavelle	Show and Tell In The Naked Corporation: How the Age of Transparency Will Revolutionize Business, the authors suggest that stakeholders' demands for information give companies a new way to differentiate themselves -- as honest, responsive, and sensitive to specific issues. This is a compelling thesis.
BusinessWeek October 13, 2003 William C. Symonds	Swept Away Sudden Sea: The Great Hurricane of 1938, by R.A. Scotti, looks at the worst natural disaster in 300 years of New England history.
CRM October 1, 2003 Ginger Conlon	Required Reading With summer just a memory and fall settling in, executives are adding business books back on to their reading lists. And publishers are meeting the demand by releasing a plethora of books covering CRM, customer service, branding, sales, and other related topics.
Fast Company October 2003 Daniel H. Pink	Out of the Box Ideo has had a hand in everything from Prada's Manhattan store to the Palm V. Now it has put is unique consumer-research system on cards, so everyone can play along at home.
Fast Company October 2003 Polly LaBarre	Cheat Sheet Psychologist Richard Geist tells you how to play the head game of investing, plus a new book on transparency in business.
ifeminists September 30, 2003 Wendy McElroy	Families Pay Price for Government Spending The authors of a controversial new book, "The Two-Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke," omit a major reason why families are struggling: the increased size of government and governmental spending.
BusinessWeek October 6, 2003 Robert D. Hof	Innovate or Die Clayton Christensen's accessible and rigorous new book provides a survival manual for corporate managers. The Innovator's Solution makes a credible case that established companies can defy the odds after all, provided they offer disruptive new products of their own.
<Older 1221-1230 Newer> Return to current articles.