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CRM
July 2010
Juan Martinez |
Driving Results How AAA Mid-Atlantic turned database marketing into member retention.   |
CRM
July 2010
Lauren McKay |
Advising Consistency Financial services firm Raymond James Financial gently offers its more than 5,000 advisors and associates a CRM interface they're familiar with. |
CRM
July 2010
Barton Goldenberg |
The Next 15 Years of CRM Your customer-centric business strategy must become a two-way street. True customer engagement will require a shift from one-way broadcasts reaching all customers to a two-way dialogue with each of them. |
CRM
July 2010
Donna Fluss |
The Siebel Effect -- And Its Survivors Failed CRM projects of the past may lead to a promising future. |
CRM
July 2010
J. David Lashar |
The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment. |
CRM
July 2010
Marshall Lager |
Analyze This! Are we suffering from too little data, or wallowing in too much of it? |
CRM
July 2010
Lauren McKay |
CRM Is No Longer a Four-Letter Word Things started to change, however, with the emergence of software-as-a-service and on-demand offerings; mobile computing; and the application of data and business intelligence and analytics. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
CRM
July 2010
Juan Martinez |
Required Reading: Can Your Customer Be Your BFF? Jeanne Bliss's new book, I Love You More Than My Dog, wastes no time highlighting quotes from people thrilled by companies they do business with. |
CRM
July 2010
Paul Rafferty |
Putting the Pedal to the Metal with Sales A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future. |
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