Technology Management

Magazine articles on organizing and integrating technology systems.

Old Articles: <Older 821-830 Newer>

CRM May 1, 2003 Jim Dickie	Is Less Better Than More? Small CRM implementations are often more successful than large ones.
CRM May 1, 2003 Lisa Picarille	Market Watch: SFA The biggest thing in sales force automation isn't based on new business processes or the latest hot technology, but on good old-fashioned communication -- or the lack thereof.
CRM May 1, 2003 David Myron	Got Workforce Management? Workforce management took center stage at the recent ICCM show in Las Vegas. The surging interest in workforce management applications comes at a time when companies are battening down their call center hatches and looking for ways to streamline efficiency.
CRM May 2003 Ramin Ganeshram	Get With the Program Companies that ignore the culture change required for any CRM initiative to succeed do so at their peril. Here's how culture relationship management facilitates CRM.
CRM May 2003 Frederick Newell	Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt.
CRM May 2003 Rochelle Garner	Smooth Operators What companies can learn from how contact center vendors use CRM -- and profit from it.
CRM May 2003 Ginger Conlon	Love Is in the Air I recently attended customer events hosted by Onyx and Salesforce.com, during which these vendors were spreading the love. The love of their products, that is. Going to these events gave me the opportunity to speak to customers face-to-face about the results they're seeing from CRM.
CRM May 2003 Lisa Picarille	Batting 1.000 The White Sox are scoring increased fan loyalty thanks to contact management software.
CRM May 2003 Phillip Britt	CRM in Action: Streamlining Customer Contact The Challenge: Manage mismatched customer email communications.
CRM May 2003 David Myron	The Cost of Isolated Data United Asset Coverage used a homegrown data capturing system designed to bolster revenue opportunities, but unbeknownst to the firm the system was eating away at its profits.
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