| Old Articles: <Older 1911-1920 Newer> |
 |
CRM August 2, 2004 Eric Krell |
Building Buy-In Among User Communities Churchill Downs' vice president of CRM and technology solutions says people will make money for the company, not software.  |
CRM August 2, 2004 Joshua Weinberger |
CheerStix' Plan for Better Client Contact Jesse Moreno, CheerStix's CRM guru, gives advice for CRM success: There's no substitute for experience. Someone has to be familiar enough with the processes and the technology to steer the ship.  |
CRM August 2, 2004 Jerri Ledford |
Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low.  |
CRM August 2, 2004 Jason Compton |
Many Possibilities, One Price Can price optimization systems improve bottom-line results without strong-arming customers?  |
CRM August 2, 2004 Joshua Weinberger |
Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success.  |
CRM August 2, 2004 |
The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll.  |
CRM August 2004 Joshua Weinberger |
Selecting the Right Services Partner(s) The keys to deciding what roles CRM consultant and integrators can play and how everyone can work together for your success.  |
CRM August 2004 Emmy Favilla |
What's in it for Me? Five strategies for encouraging partners to embrace CRM.  |
CRM August 2004 Jim Dickie |
The Next CRM Evolution Focusing on the how of sales: How to get an appointment, How to conduct a comprehensive needs analysis, and how to create a compelling business case.  |
CRM August 2004 Joshua Weinberger |
CRM Supports Internal Customers, Too Pegasus Airwave's CRM Initiative leads to internal improvements, as well as improved sales and service.  |
| <Older 1911-1920 Newer> Return to current articles. |