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CRM
April 2015
Esteban Kolsky |
Why Journey Mapping Wastes Time and Money When you build a path, make sure it's one customers will use.   |
CRM
April 2015
Marshall Lager |
Designing Humor: IKEA Mocks Apple Every time you see a minor feature hyped as a CRM software revolution, I urge you to think of Apple and IKEA. Then ask yourself which side of the line that hype falls on. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
April 2015
Brent Leary |
SMBs See Strength in Intimacy Context relevancy transforms interactions into experience. |
CRM
April 2015
Leonard Klie |
The Switching Economy Hits Home Poor customer service accounts for most company defections. |
CRM
April 2015
Oren Smilansky |
Mobile Sales Force Automation Apps Are Set to Soar As prepackaged SFA solutions are made easily available, businesses are expected to increase adoption. |
CRM
April 2015
Oren Smilansky |
Can Chat Apps Stimulate Mobile Commerce? With applications from Line and WeChat taking hold, companies vie for a piece of the e-commerce pie. |
CRM
April 2015
Leonard Klie |
VoltDelta Is the Right Prescription for Rx Outreach The multichannel cloud contact center solution provides IVR, agent infrastructure, and automated prescription reminders for a mail-order pharmacy. |
CRM
April 2015
Maria Minsker |
Fox Entertainment Engages Twitter Audiences with Speakr The company turned to the platform's influencer community to generate buzz for a movie's premiere. |
CRM
April 2015
Oren Smilansky |
Athenahealth Increases Engagement with Force Management's QStream Platform The learning-based gamification program teaches reps better sales techniques. |
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