Technology Management

Magazine articles on organizing and integrating technology systems.

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CRM March 13, 2015 Loren McDonald	Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.
CRM March 10, 2015	Teradata Introduces Digital Marketing Center Teradata Digital Marketing Center is a single platform that redefines personalization and ignites how brands engage consumers through individualized insights.
CRM March 5, 2015 Oren Smilansky	Marketers and Salespeople Must Rethink Customer Engagement Efforts Speakers at Forrester's Forum for Sales Enablement stated that good content is as vital to salespeople as it is to marketers, and that customer engagement can be maintained by delivering meaningful messages.
CRM March 5, 2015 Oren Smilansky	Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity.
CRM March 3, 2015	SAP to Launch hybris Marketing Solution for Telcos SAP will enhance SAP hybris Marketing with telco-specific contextual marketing.
CRM February 27, 2015 Leonard Klie	HP Updates Its Qfiniti WFO Suite HP Qfiniti 10.3 extends connectivity to Genesys and Cisco telephony switches and maximizes value from customer interaction data.
CRM February 26, 2015 Oren Smilansky	Attensity Introduces Semantic Annotation to Interpret Unstructured Data New SDK enables companies to quickly parse unstructured texts and better understand their customers' needs.
CRM February 20, 2015 Justin Gray	Why Sales and Marketing Need a Unified Dashboard When business teams align, everyone wins.
CRM February 20, 2015 Leonard Klie	Appinions Launches Attention Analytics on Oracle Marketing AppCloud The application enables content marketers to take a data-driven approach.
CRM March 2015	The 2015 CRM Service Awards Read about the industry leaders, rising stars, and companies that have successfully implemented service customer service solutions.
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