Technology Management

Magazine articles on organizing and integrating technology systems.

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CRM March 2015 Danny Estrada	Create a Blueprint for CRM Success What are vendors leaving out of the conversation?
CIO February 27, 2015 Jim Cochrane	USPS Tries to Keep Mail Relevant in a Digital Age We have analytic capabilities to track where mail is, improve efficiency, predict workloads, understand customers, provide feedback, and deliver consistently reliable service.
CIO February 26, 2015 Lauren Brousell	NFL's Lions Tackle Giant Video Uploads The football team now uses a cloud file-sharing service that makes it much faster to distribute game video footage to news stations
CIO February 25, 2015 Stephanie Overby	Loyalty Club Uses Data Analytics to Send Pitches That Hit the Target Club Premier, spun off by AeroMexico, uses a data mart and analytics to help partners send targeted promotional offers to the customers most likely to respond
CIO February 23, 2015 McNabb & Leaver	Customers Should Be at the Center of the CIO's Agenda CIOs should focus on systems that deliver a great customer experience at every interaction, according to Forrester Research analysts
CIO February 20, 2015 Bob Violino	5 Things CIOs Need to Know About Hybrid Clouds Start planning now. Whatever cloud technology it has today, a company is likely to end up with a hybrid cloud in the near future.
CRM February 18, 2015 Maria Minsker	Conversocial Launches Crowds to Facilitate Peer-to-Peer Customer Support New platform enables customers to help each other with common support needs.
CRM February 17, 2015 Oren Smilansky	HP Launches Haven Predictive Analytics The open-source offering will enable organizations to better use data for effective predictive analytics.
CRM February 23, 2015 Maria Minsker	Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning.
CRM February 20, 2015 Reda Sedrati	5 Tips for Social Selling Success This affordable marketing channel can offer big payoffs when used correctly.
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