Technology Management

Magazine articles on organizing and integrating technology systems.

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CRM February 2015 Kate Leggett	Build Customer Trust with Better Data Five steps for improving your data quality.
CRM February 2015 Patrick Gibbons	The Risky Business of Predictive Analytics In service and sales, a proactive approach is key.
CRM February 2015 Leonard Klie	The Keys to Countering Cart Abandonment Online retailers need to respond at the right time and with the right message.
CRM February 2015 Maria Minsker	Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things.
CRM February 2015 Leonard Klie	SIO Emerges as a New Contact Center Segment Frost & Sullivan identifies support interaction optimization as a $1.3 billion global market category.
CRM February 2015 Oren Smilansky	Accenture Calls for Attention to the 'Frozen Middle' Study finds that minor adjustments to a company's average sales performers can significantly raise revenue.
CRM February 2015 Leonard Klie	Canon Connects with Fans via Lithium's Social Solutions The social community platform has become an effective customer service tool.
CRM February 2015 Maria Minsker	Trupanion's Tailored Marketing Keeps Pet Owners Engaged Microsoft Dynamics CRM solution boosts email effectiveness and retention for the first North American pet insurance provider.
CRM February 2015 Oren Smilansky	Canadian La-Z-Boy Stores Draw More Customers with Splice Software's VIP Voice Invites Personalized voice messages and first-class treatment help a furniture retailer increase sales and decrease costs.
CIO January 30, 2015 Stephanie Overby	How Royal Caribbean Personalized the Customer Experience A new reservations system lets the cruise line personalize ticket prices for each customer.
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