Technology Management

Magazine articles on organizing and integrating technology systems.

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CIO August 26, 2014	IT Gets a Bigger Role in the Conventions Business Wherever people convene, IT is essential, says James E. Rooney, Executive Director at the Massachusetts Convention Center Authority.
CIO August 26, 2014	Calling a Truce in CIO-CMO Budget Battles Although tech spending power is expanding for CMOs, CIO magazine's publisher, Adam Dennison, sees the major influence over IT budgets staying in the hands of CIOs.
CRM August 22, 2014 Chuck Ganapathi	A Back-to-Basics Guide to CRM Adoption When we realize that CRM systems have been optimized for the company and not for the end users, we can change our approach to create a mutually beneficial process and outcome.
CIO August 25, 2014 Chris Kanaracus	SAP's Simplicity Push Is Not So Simple SAP's challenge is to make good on its promise to reduce the complexity of its software and customer relations.
CIO August 25, 2014 Mike Gualtieri	How Sensors Can Add Zing to Your Apps The addition of sensor data can turn boring applications into exciting ones that impress your customers, a Forrester analyst says.
CRM August 20, 2014 Maria Minsker	CRM Evolution 2014 Day Three: As Social Engagement Strategies Mature, New Challenges Arise The sports industry uses social media to connect with fans during slow periods.
CRM August 19, 2014 Maria Minsker	CRM Evolution 2014 Day Two: Customer Engagement Is the Future of CRM Brands need to revise their digital, mobile, and call center strategies.
CRM August 18, 2014 Maria Minsker	CRM Evolution 2014: Modern Marketers Must Focus on Context, Content, and Revenue Good products are not enough to engage customers in the digital age.
CRM August 12, 2014	PeopleLinx 3 Bridges the Gap Between Social and Sales New user interface and dashboards highlight the release of PeopleLinx 3 social selling platform.
CRM August 11, 2014	Sailthru Now Integrates with Facebook Custom Audiences Integration leverages Sailthru Smart Data and enables marketers to identify consumers likely to convert and drive revenue through the Facebook Custom Audiences interface.
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