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CRM March 28, 2014 Leonard Klie |
Lithium to Acquire Klout Lithium's acquisition of the social influence scorer positions it to expand its data resources.  |
CRM March 25, 2014 Maria Minsker |
Adobe Announces Strategic Partnership with SAP, Touts Updates to Marketing Cloud at Adobe Digital Marketing Summit (Video Interview) Adobe's innovations surround deeper Marketing Cloud integrations, the real-time enterprise, and mobile marketing.  |
CRM March 28, 2014 Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives.  |
CRM April 2014 Sarah Sluis |
The 4 Pillars of Responsible Customer Engagement Relevance, respect, credibility, and value are key to great experiences.  |
CRM April 2014 Leonard Klie |
3 Reasons to Boost Your Contact Center's Strategic Value Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate.  |
CRM April 2014 David Myron |
Why Customer Experience Is a Bad Metric This year, we received more conference presentation pitches than ever before, and many of them focus on...you guessed it -- customer engagement.  |
CRM April 2014 Denis Pombriant |
Data Versus Knowledge Gaining insight from your data means rethinking its definition.  |
CRM April 2014 Driggs & Stier |
The (Priceless) Value of Trust Building customer relationships one insight, one interaction, and one experience at a time.  |
CRM April 2014 Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground.  |
CRM April 2014 Barton Goldenberg |
Taking the Plunge into Social CRM Integrating social communities takes a true commitment.  |
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