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CRM July 2013 Donna Fluss |
Workforce Management: Better but Not Good Enough What makes an ideal solution?  |
CRM July 2013 Marshall Lager |
A Delicate Balance Are CRM vendors sending mixed messages, or complementary ones?  |
CRM July 2013 Barton Goldenberg |
Happy Agents, Happy Customers Increased agent productivity leads to increased satisfaction.  |
CRM July 2013 Brent Leary |
Screaming for a Good, Fundamental Customer Experience While the lion's share of attention goes to customer experience examples featuring the fun, shiny objects that are gadgets and viral content, it's getting the fundamentals right that grabs the attention of customers.  |
CRM July 2013 Kelly Liyakasa |
Big Data and Customer Experience Begin to Converge But 54 percent of companies view big data analysis as one of their challenges.  |
CRM July 2013 Kelly Liyakasa |
Big Data Demands Organizational Change Technology is only one part of the equation.  |
CRM July 2013 Leonard Klie |
Drug Makers Are in the Midst of a Digital Revolution Pharmaceutical firms are sharpening their focus on multichannel marketing and analytics.  |
CRM July 2013 Kelly Liyakasa |
Earning Fans from the Inside Out Kirk Kazanjian, marketing and brand expert and author of Driving Loyalty: Turning Every Customer and Employee into a Raving Fan for Your Brand, gave a few secrets to driving the kind of company culture that focuses on customers and employees foremost.  |
CRM July 2013 Leonard Klie |
Enterprise Software Retools Customer Experiences Disruptions in the traditional sales model create urgency for vendors and opportunities for end users.  |
CRM July 2013 Leonard Klie |
SMB Mobile Adoption Is on a Fast Track Sixty-eight percent will increase mobile spending in the next year.  |
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