Technology Management

Magazine articles on organizing and integrating technology systems.

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CRM March 29, 2013 Bhupendra Gupta	Look to Customer Experience Data to Solve Business Problems Less consumer effort results in higher satisfaction.
CRM March 22, 2013 Kelly Crothers	Build a Strong Foundation for the Most Effective Campaign Management Stand out with data-driven marketing.
CRM March 28, 2013 Kelly Liyakasa	Why "Helping" Is the New "Selling" for Businesses Companies must provide a utility and platform for their purpose, which can be but is not limited to social media outreach, video, mobile app development, and content marketing.
Registered Rep. March 28, 2013 Lauren Barack	Drive-Through Advice The mass affluent aren't worth a planner's time, right? New technology is upending that assumption and opening up entire new markets to forward-thinking advisors.
CRM March 27, 2013	Badgeville Launches Gamification Toolkit for Salesforce New integration solution helps companies increase adoption and value from their cloud application investments.
CRM April 2013 Judith Aquino	A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content.
CRM April 2013 Leonard Klie	Should Your Company Abandon Phone Support? Why several Silicon Valley-area firms have done just that and are sticking with their decisions.
CRM April 2013 Kelly Liyakasa	Sign, Seal, and Deliver with E-Signatures New technology enables companies to close deals faster and satisfy compliance issues -- all while cutting costs.
CRM April 2013 David Myron	Are We Too Connected? Several of our magazine stories take on the issue of connection with customers and how connectivity can best be used for customer engagement.
CRM April 2013 Denis Pombriant	The Age of Collaboration Why Mark Zuckerberg is not the father of social networking. A completely different generation of researchers got the ball rolling at Harvard before Zuckerberg was even born?
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