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CIO
February 26, 2013
Kim S. Nash |
Social Media Marries Big Data at Wedding Retailer David's Bridal uses data from its social shopping community, where the bride-to-be shares plans with the wedding party, to tie the knot with customers   |
CIO
February 21, 2013
Maryfran Johnson |
Chief Digital Officers: Friend or Foe for the CIO? The rising tide of hiring CDOs, who bring marketing, e-commerce and sales backgrounds to the C-suite, could eclipse the strategic importance of CIOs. |
CIO
February 21, 2013
Adam Dennison |
Why CMOs Won't Control Your IT Budget CIOs are partnering with their marketing chiefs more than ever, but they're not waiting around for marching orders. Getting to know the customer is job one for them, too. |
CRM
February 2013
Michael Vickers |
From High Task to High Touch Use your CRM technology to exceed expectations and build trust. |
CRM
February 2013
Patrick Gibbons |
Voice of the Future Customer New methods for predicting customers' behavior are changing how we listen to them. Customer strategists must change. Professionals involved with customer experience or VOC strategies should anticipate big changes in their role. |
CIO
February 25, 2013
Tom Kaneshige |
Is Your Enterprise iPhone App User-Friendly? Mobile enterprise apps running on iPhones, Androids and other smartphones must be "user-friendly." But what does that really mean? A mobile app expert gives a concrete definition. |
CRM
February 19, 2013
Kelly Liyakasa |
Get Satisfaction Integrates with Badgeville Move ties communities with game mechanics to drive user engagement. |
CRM
February 15, 2013
Dina Elsokari |
Essential Steps to Creating a Single View of Your Customer Coordinate your data to gain a greater ROI. |
CRM
February 14, 2013
Kelly Liyakasa |
Gartner Predicts a Surge in the Enterprise App Store By 2017, 25 percent of enterprises will host their own store. |
CIO
February 21, 2013
Juan Carlos Perez |
Google adds fee-based support services for cloud platform customers Users of products like App Engine, Compute Engine and Big Query will be able to purchase access to a variety of technical support services |
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