Technology Management

Magazine articles on organizing and integrating technology systems.

Old Articles: <Older 11161-11170 Newer>

CRM February 2013 Judith Aquino	The Pros and Cons of Crowdsourcing Is tapping into the wisdom of crowds right for your organization?
CRM February 2013 David Myron	The Secret to Building a Healthy Brand While not as hyped as crowdsourcing tools, case management apps have come a long way to accommodate some of the latest technology developments in social media, gamification, and multichannel environments.
CRM February 2013 Donna Fluss	Surveys Alone Are Not the Answer Offering great customer service means knowing how to respond. Some of the worst offenders in the area of customer service frequently survey their customers, but for the wrong reasons.
CRM February 2013	Engaging the Nonstop Customer Companies should leverage new consumer dynamics to drive growth. As long as they're using a smartphone, tablet, or Internet-enabled PC, consumers are continuously in the channel.
CRM February 2013 Paul Greenberg	Insights Matter, the Data Proves It Look to uplift modeling to predict customer actions.
CRM February 2013 Marshall Lager	Nonservice Versus Disservice There's a difference between doing what you can and doing what you can get away with.
CRM February 2013 Leonard Klie	Financial Services: Brokers Yearn for Better CRM Few firms use CRM systems to their full effect.
CRM February 2013 Judith Aquino	Harnessing the Power of Pinterest What marketers should know about the social bookmarking site.
CRM February 2013 Kelly Liyakasa	Is Gamification Overhyped? The majority of near-term gamified processes are expected to fail.
CRM February 2013 Judith Aquino	Measuring a Channel's Marketing Value Marketers look for insights in increasingly complex purchase paths.
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