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CRM
January 2013
Denis Pombriant |
The Pros and Cons of Gamification What works within companies might call for caution with customers.   |
CRM
January 2013
Woody Driggs |
Add Customer Satisfaction Through Analytics Companies need to improve customer value to boost profitable growth, gain insights into customers' profitability and lifetime value, and monitor customer behavior across multiple channels and social media |
CRM
January 2013
Donna Fluss |
Why Contact Centers Are Moving to the Cloud Low cost and flexibility make this a win-win solution for many enterprises. |
CRM
January 2013
Leonard Klie |
Getting Closer to Customers Tops Big Data Agenda Companies lack the skills to manage the barrage of information. |
CRM
January 2013
Judith Aquino |
Pricing Gets Personal Businesses experiment with prices based on consumer demographics and behavior. |
CRM
January 2013
Leonard Klie |
Sandy Put Service to the Test Insurers turned to mobile and social technologies to respond to the October superstorm. |
CRM
January 2013
Kelly Liyakasa |
SAS Ramps Up High-Performance Analytics In October, SAS launched the High-Performance Marketing Optimization solution, which allows marketers to deeply examine their campaigns, constraints, budgets, and frequency of contacts with customers. |
CRM
January 2013
Kelly Liyakasa |
Vendors Grow Their Partner Ecosystems The integrated cloud app platform will be at top IT trend for 2013. |
CRM
January 2013
Judith Aquino |
Adding Eyeballs with Video Sports Unlimited gets an SEO boost and increases sales with help from Treepodia, a digital production agency that specializes in e-commerce videos. |
CRM
January 2013
Kelly Liyakasa |
Brainshark Satisfies Hunger for Leads Data.com helps deliver the best possible audience for marketing messages. |
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