Technology Management

Magazine articles on organizing and integrating technology systems.

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CRM October 26, 2012	Consumers Demand Service Through Social Media NM Incite's study found that nearly one in three social media users (30 percent) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands with which they engage.
CRM October 18, 2012 Judith Aquino	Microsoft Jumps into the Marketing Automation Space Their acquisition provides further proof of a maturing market. Only a few days after ExactTarget snapped up marketing automation provider Pardot for $95.5 million, Microsoft announced yesterday that it has acquired MarketingPilot for an undisclosed amount.
CIO September 18, 2012 Jeff Vance	Free Mobile Apps Put Your BYOD Strategies at Risk When it comes to the BYOD trend, CIOs worry over their lack of control of mobile apps. However, it's not only about rogue mobile apps packing malware that trouble them. IT leaders are also concerned by the risks posed by malware-free mobile apps.
CRM October 19, 2012	Salesforce.com Adds Social Analytics Partners to Marketing Cloud New offering includes mix-and-match options from 20 vendors.
CIO September 27, 2012 Rich Hein	8 Tips to Increase IT Worker Retention Hiring the best IT professionals on your team is only part of your job as an IT manager. Keeping your star employees can prove to be an even more difficult task.
CRM October 16, 2012 Kelly Liyakasa	InsideView Eyes a Critical Market: Small Business InsideView has become somewhat synonymous with the phrase "social selling," has forged a partnership with consumer and business credit reporting agency Equifax that will help InsideView lay claim to what it calls an underserved area -- marketing and selling to small businesses.
Information Today October 22, 2012	New MuseGlobal Version Empowers Partners MuseGlobal, Inc., provider of content integration and data virtualization platforms worldwide, released Muse version 2.6.0.0, which includes a new module and a variety of enhancements.
CRM October 18, 2012	Allegiance Releases Spotlight Data Mining Allegiance Spotlight finds insights in seconds for business users who need to get high-value insights from large customer datasets quickly and easily.
CRM October 19, 2012 Joshua March	The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM.
CIO October 19, 2012 Thor Olavsrud	How to Rationalize Your Application Portfolio A majority of enterprises have hundreds of applications deployed on their network, but most tend to actively use far fewer than that. This application bloat is a significant and growing problem that costs many organizations millions of dollars a year.
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