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CRM June 2012 Jim Dickie |
Sales Reps Find Strategic Aid with SAM An underused technology offers huge potential. Strategic Account Management is a concept the vast majority of sales organizations embrace as something that is mission critical or very important to their success.  |
CRM June 2012 J. David Lashar |
Smarter CRM Sometimes, the cloud is not enough. Smarter organizations are realizing that they need to go beyond a CRM strategy of migrating transactional applications into the cloud. They are pursuing next-generation CRM strategies centered on serving customers.  |
CRM June 2012 Paul Greenberg |
Big Data, Big Deal What you don't know can hurt your business. For those of you who haven't been paying much attention, big data is the name given to the prodigious amounts of fast-moving data in social networks that typically can't be handled by existing data tools.  |
CRM June 2012 Marshall Lager |
Customers: Old Dog, New Trick? To serve customers, go with what you (and they) know, including old fashioned phone and email accessibility.  |
CRM June 2012 Judith Aquino |
Business intelligence and Analytics Are Getting Hotter More companies are wising up to these applications' benefits.  |
CRM June 2012 Kelly Liyakasa |
Customer Experience Is Critical in Net Promoter Benchmarks Apple, Virgin America, JetBlue, USAA all nab high scores.  |
CRM June 2012 Judith Aquino |
Customer Relationships and Extreme Trust Why companies need to step up their game. In their new book, Extreme Trust, Don Peppers and Martha Rogers, Ph.D., founders of the management consulting firm Peppers & Rogers Group, explain that increased transparency and communication requires companies to proactively earn their customers' trust.  |
CRM June 2012 Leonard Klie |
Modern Medicine: A Marketing Headache When it comes to customer self-service, the medical industry is far ahead of many other verticals in its use of technology, but customer use of those options is still far from prevalent.  |
CRM June 2012 Leonard Klie |
Web Chat and Speech Analytics Are Set to Surge More contact centers will deploy technologies in 2012.  |
CRM June 2012 Leonard Klie |
A Customer Support Portal to Rely On IRely makes a wise choice with TechExcel's CustomerWise.  |
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