Technology Management

Magazine articles on organizing and integrating technology systems.

Old Articles: <Older 1011-1020 Newer>

CRM October 2003 Lisa Picarille	Top Execs + CRM = Success C-level executives at some companies do more than nod their head in approval of a proposed CRM initiative -- they get involved to drive its success.
CRM October 2003 Martin Schneider	Stand By Me As IT staffs shrink and CRM projects get increasingly complex, more and more service providers are playing a long-term role to ensure that CRM systems run smoothly and generate ROI.
CRM October 2003 Martin Schneider	Connecting With Indirect Customers Toshiba's online registration process boosts warranty sales 47 percent.
CRM October 2003 David Myron	Faster Service, Same Staff Size The Arthritis Foundation automated some of its support tasks by using the Talisma 4.0 application.
CRM October 2003 Jason Compton	Hot Projects: Retail Newport News worked with SAS partner Tricision to develop a more refined predictive model to steer dozens of different catalogs to thousands of different customer segments. The models dig deeper than the typical counts of recency, total business, and frequency.
Fast Company October 2003 Bill Breen	Can Microsoft Finally Kill All The Bugs? Viruses, flaws, and worms, oh my! With PCs crashing and the Internet wheezing, Gates & Co. are on the quality hot seat. We'll take you inside Microsoft's effort to get its software right, right from the start.
CRM October 1, 2003 Paul Greenberg	A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them.
CRM October 1, 2003 Rhonda McDermott	Vendors Can Make a Difference The vice president of marketing for Parente Randolph tells how her team worked with its CRM vendor and saved the initiative from certain disaster.
CRM October 2003 Ginger Conlon	How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions.
CRM October 2003 Laura Pollard	Collaborate, Don't Dominate How human instinct is ill-suited to the successful practice of CRM.
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